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You should have the agility of Internet and at the same time the infrastructure of telecom companies which internet companies miss," says a Jio executive. It has created different teams for each of its applications, and its total workforce is around 25, Business platforms, too, are being tested in a limited use environment. A large team of testers has been deployed across the country to facilitate extensive validation of the services," says Sanjay Mashruwala, Managing Director, Reliance Jio Infocomm. It seems that in the big Airtel-Jio fight, Idea and Vodafone are likely to play smaller roles.
Both realised the importance of 4G late. In February last year, Vodafone won 4G spectrum in five circles: Delhi, Mumbai, Kolkata, Karnataka and Kerala. What is 4G? Stands for fourth generation. It's a mobile network which is intended to replace 3G, allowing wireless broadband access at superfast data download speed.
How is it different from 3G? Average download Airtl on 3G network is On a 4G network, the download speed is Mbps plan upload speed of 50 Mbps. The pioneer Sweden was the first country in the world to commercially launch 4G in late in the cities of Stockholm and Oslo. The global user base ABI Research estimates that there will be nearly 1. In fact, Vodafone continues to bet big on 3G. Himanshu Kapania, Plns Director, Idea Cellular, accepts that India's third-largest telecom operator could not anticipate the 4G scenario. However, the market has moved very fast. China has installed a billion base transceiver stations, or BTS, which has brought down 4G handset much faster than we anticipated inand that's why this June we took a board approval to advance our 4G launch to the first half of ," he says.
Kapania believes that it is a long journey, "and in a long journey whoever takes the first two steps is not going to be important," he says, hinting at Airtel's August launch and Jio's impending entry. Sceptics argue that tall claims for 4G are in stark contrast to the 3G story. The 3G experience across the country is far from satisfactory. Telecom Minister Ravi Shankar Prasad says that one operator has rolled out [4G], let others also come. Ultimately, it's the quality of service which will drive consumer base," he adds. Rachit Goswami Taking eyes off the customer may spell doom.
Take the case of Bangalore-based Avijit Ghosh. In October, the device stopped working. He tried using it at various locations but failed. He also got the device checked. The customer care told him that they are facing network problems, and that he will not have to pay for 15 days. Ghosh says Airtel failed to honour its promise and he paid the entire amount. His account though could not be independently verified. Airtel has set the ball rolling but 4G still has a long way to go," he says.
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Airtel has introduced Wynk Movies, an online marketplace for videos, which has various partners such as Hooq, Eros, YouTube, Sony Liv and Dailymotion that bring their content on the platform. So, in one app, there's Hollywood HooqBollywood Erosand other forms of video entertainment. In order to hook users to Wynk Movies, Airtel is giving free access to five movies a month to customers where they pay for the data usage and not the movies. Jio has a more comprehensive content strategy. Jio has operationalised nearly half a million square feet of its own cloud data centres.
For each of these apps, Jio is building its own ecosystem. In the case of Jio Play, for instance, the company is tying up with various TV channels to provide their content on its app. It already has Network 18, owned by RIL. For Jio Money, it is bringing merchants on board to enable cashless transactions between them and customers.
Sequences may have been achieved aback by Airtel's converted move, and don't have a system yet, but don't use them to take this time down. Several claims its 4G month is clicked by two traders of limit switch barometer which enables each of its 4G Guys to fall back on either 3G or 2G size for data or gapping where 4G wonder is not sufficient.
But why Jio has decided to develop its own apps when there are already similar apps in the market dtaing not clear. For instance, Paytm and MobiKwik are already providing online payment solutions. Jio says that Jio Money will take away the pain from online transactions, and Jio Play will have a much larger number of channels that what's being offered in the market today. Take, for instance, music streaming apps. When Airtel launched Wynk Music in September last year, there was not much traction happening on music apps. Today, listening to music online is the bangaalore most preferred activity of urban Internet users in India, followed by accessing e-mails and social media, according to market research firm JuxtSmartMandate.
The idea is to increase the share of a [existing data] customers wallet that the dqta receives because once people get high speeds, their data consumption goes bwngalore. Also, bangalofe about getting new data users," he says. In the case of 4G services, the first-mover advantage is crucial. The three are also the most preferred spectrum - in that order because of their ability to transcend concrete buildings easily, leading to better coverage. The more pain we take out of the transition, the more the ecosystem is going to develop,' says Srini Gopalan, Director, Consumer Business, Bharti Airtel. Shekhar Ghosh Take Jio.
Airtel, on the other hand, has spectrum in nine circles for 2, MHz band, and in 15 circles for 1, MHz band. In comparison, Vodafone has 4G spectrum in five circles and Idea in 12 circles. According to the telecom minister, the licence has been granted to Jio and Airtel for 4G. Our insistence would always be that the service has to be good," he says. The minister's statement raises questions on the launch dates given by Idea and Vodafone for 4G. Vodafone, however, confirms it's ready for launch in December this year. Idea plans to launch in the first half of the year and hopes to cover cities.
It is likely that the two operators have not yet got the final nod from the Department of Telecom DoT. We are waiting for the DoT clearance," says an Idea spokesperson. Both Jio and Airtel are taking different approaches. Take, for instance, the strength of their network. Jio has installed more than 30, towers, and tied up with around eight tower companies, including Indus Towers, ATC and Viom Networks, for taking 70, towers on lease. Airtel, on the other hand, doesn't share specific details on the towers. Typically, one tower has one BTS.
While the current 4G handset population is estimated at around 10mn majority not VoLTE-enabledwe expect this to increase to nearly mn by FY On an incremental basis, data accounts for over 70 per cent of all revenue growth and increasingly the incremental revenues from voice are shrinking.
This, coupled with declining 4G smartphone prices, daat likely make it easier for consumers to switch from 2G to 4G directly. Jio, for example, has laid Airtell an optic fibre network across the country measuring 2. Airtel's network is shorter at 1. Jio is now in Airetl process bangwlore wiring up commercial and residential locations in key markets such as Delhi and Mumbai to meet the internet, telephone bangaalore cable TV requirements of xata consumers. When Jio formally launches 4G next April, Airtel will face its biggest test. So, how's it going to differentiate itself from Jio?
We are in such datint days of 4G," says Gopalan. We believe we become better, consumers benefit and planz industry grows as a result of dsting. We are in a competitive market and we will respond," he adds. Airtel claims its 4G network is underpinned by two levels iArtel circuit switch fallback which enables each of its 4G SIMs to fall back on either 3G or 2G network for data or voice where 4G network is not sufficient. Till recently, Jio's capabilities were seriously questioned because it didn't have a fallback network. But with Reliance Communications Chairman Anil Ambani announcing a possible tie-up with Jio last month, it's likely that Jio could make RCom's network its fallback option.
The idea is to increase the share of a [existing data] customer's wallet that the company receives because once people get high speeds, their data consumption goes up. Also, it's about getting new data users' Romal Shetty Partner and Head TelecomKPMG With the amount of spectrum that each player holds, it is becoming increasingly clear that the 4G market will largely be divided between Jio and Airtel for the next few years. Idea and Vodafone will launch 4G services in some circles but their ability to compete with Airtel and Jio on a pan-India basis will be restricted by the limited spectrum that they own. This is one of the cheapest prepaid plans for Jio customers, with a month-long validity and the price is inclusive of taxes.
Unlimited local, STD, roaming voice call benefits and texts per day are available with this prepaid recharge plan. Then again you get access to Jio apps. Airtel is now offering 1GB of daily data usage at mere Rs for a period of 28 days. Airtel Rs. Local, STD and roaming calls are also unlimited in this prepaid recharge plan. The validity of the plan is for 28 days. So basically when it comes to prepaid plans, users are getting unlimited data and calling benefits at prices under Rs The postpaid users, however, are charged more for similar services, and as with taxes excluded out of plans, they end up paying far more than prepaid customers.
But the highlight of choosing postpaid plans from Airtel, Idea Cellular, and Vodafone India is the data rollover scheme. Yes, you can carry forward your data from current to next month and can accumulate a data of up to GB.